I didn’t need Google’s approval of OptiLink. They never were able to detect it, or even materially impact my sales, but banning my affiliates? That’s not okay. I don't recall exactly when it started, but it wasn't more than a month or six weeks after release and started with just the two largest sellers other than Michael. Strangely, Planet Ocean News, my 2nd largest affiliate, started … [Read More...]
Prior Features
The Launch - and Repercussions - of OptiLink
It’s hard to explain the stress of that time, but as I write this account, I can feel it all over again. I knew that what I had found would revolutionize SEO, but to profit from it, I had to be first! But I had no idea how much time I had.. Was someone a week away from releasing the same … [Read More...]
The One Sentence That Birthed OptiLink
You almost never know how important something is while it's happening. This was one of the most pivotal moments in my life, then and since, but I would not see that until much later. At the time, I was 46, married, one of two children still at home, and doing contracting in addition to various … [Read More...]
OptiLink: The start of an era, now 20 years ago
On May 22, 2002, at 2PM Pacific time, Michael Campbell announced OptiLink to his newsletter subscribers. This was the first of three ground-breaking tools that “put me on the map” in SEO virtually overnight. About time too! I'd been struggling online since 1995. OptiLink changed everything for … [Read More...]
Summaries
Local SEO Strategies: How to Boost Local Search Visibility in 2022
For any business that is looking to connect within a local community, local SEO is important. The purpose of local search is to get a business to come up in local searches, … [Read More...]
3 Ways Local SEO Is Good For Your Business | Deep Footprint
SEO increases a site's visibility at Google and other search engines. Local SEO puts the basic information of a business on local directories, social media profiles, and other … [Read More...]
Your Website As A Digital Marketing Asset | Deep Footprint
While web design and digital marketing are two distinct things, they are intertwined, and do go together. The website is a digital marketing asset. Marketing expresses who you … [Read More...]
6 Signs You Need To Evaluate Your SEO Strategy
Having a productive, up-to-date SEO strategy is important for businesses to thrive in today's digital world. Although, SEO, or search engine optimization, is constantly … [Read More...]